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Design Thinking and Packaging

My Packaging Design students and I have been talking about design thinking lately: the kind of thinking that goes beyond decorating a package to helps reposition brands. The packaging for Help Remedies is a good example. This small start-up company approached the drugstore retail environment with a ”less in more” attitude that includes less packaging, less product, and less visual clutter.

Graphic design is my life.

Hi. I’m H. Todd Duren, Assistant Professor at Spring Hill College. This is where my graphic design students and I post our projects and writing. Have a look and leave a comment.