Logoland, the short film by H5 does for branding what Pulp Fiction does for wristwatches. This deliciously wrong flick has hundreds of logos populating a world where Ronald McDonald is on a crime spree, pursued by the Michelin Man. Oh, and I’ll give you three guesses which Paul Rand logo falls victim to a cataclysmic earthquake.
The growth of smart phones has changed the way we surf the net. It’s not enough now to have a good website—to really make a dent in the digital world, you need an app. Locacious will help you create a digital tour with maps, text, photos, and audio. Recently I worked with theology professor Chris Viscardi, S.J. to create a digital walking tour of campus using Locacious. Download it here and search for the the tour [...]
Fans of graphic design will notice something is missing in the Sochi Olympics Logo. There is no goofy color blocked figure, no cartoonish calligraphy, and no lightning bolt numerals. This logo has clear, creative forms that do something quite amazing: they communicate without trying to illustrate. I for one am relieved to see the Sochi logo use a minimalist “futuristic” typeface and Olympic rings without any other [...]
I’m planning to submit this proposal to the 2013 SHARP conference: Book collectors, readers, archivists and researchers share a set of ethics that includes book preservation, so the case of Stanley Slotkin’s 1960s excision and donation of hundreds of rare book pages to institutions around the country raises many important questions. There are situations where excising pages is acceptable, as in the case of Konrad Haebler. His authoritative publications [...]
My students are usingthe DVD on reserve in the library to watch the film Helvetica. It examines the history, cultural impact, and meanings of typography, particularly the typeface in the title. After watching the film, please respond to 2 of the questions below, and respond to 2 other student comments below: 1. How does a typeface create a mood, feeling or image? Can you describe an occasion when you had a particular reaction to something in print, not because of the content, [...]
I’m Todd Duren, Assistant Professor at Spring Hill College. This is where my graphic design students and I post our projects and writing. Have a look and leave a comment.